I’ve written and spoken often about how important expectation is to the success (or otherwise) of films in this hype-heavy, instant-reaction world we live in nowadays. This is a film world where people get excited to see still images from a film – something I’ve never understood – and hype has the ability to make or break a film. You go in expecting Spiderman and you get Spiderman 2, Sam Raimi is a directing god. You go in expecting Spiderman 2 and you get Spiderman 3, and you’ll be cursing out Sam Raimi on internet message boards for the rest of time.
So as I went into the cinema to see Thor, I was aware that the hype had been middling in the lead-up to the film’s release. The promotional pictures had been gaudy and ridiculous, the trailer was uninspiring and the fish-out-of-water humour was in danger of derailing the whole operation. All I was hoping for, as someone who has never read a Thor comic but desperately wants this whole Marvel cross-film pollination to succeed, (I’ll never get sick of superhero films) was a three-star movie that regular punters would go and see.
Showing posts with label tom hiddleston. Show all posts
Showing posts with label tom hiddleston. Show all posts
Monday, April 18, 2011
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